Роберт Чалдини: influence: The Psychology of Persuasion / Психология влияния

Influence, the classic book on persuasion, explains the psychology of why people say yes-and how to apply these understandings. Dr. Robert B. Cialdini is the seminal ex- pert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book

You'll learn the six universal principles, how to use them to become a skilled per- suader, and how to defend yourself against them. Perfect for people in all walks of life the principles of Influence will move you toward profound personal change and act as a driving force for your success.