Simon Sinek: Start with Why

Start with WHY is Simon’s first and most popular book, having earned a spot on the New York Times and Wall Street Journal bestseller lists. In this book, Simon shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way—and it’s the opposite of what everyone else does. Simon calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired.

And it all starts with WHY.